SERVICES
Promotion Strategy
For manufacturers selling through retail, promotion spend is often one of the largest spend pools. Too often, investments are judged by sales lift alone rather than by their impact on profit margin and return. We help manufacturers evaluate promotional effectiveness through a profit lens, so they can eliminate unproductive spend, invest with greater precision, and drive more profitable growth while still delivering incremental sales for retail partners.
Assortment Optimization & Shelf Design
We help manufacturers and retailers develop a winning assortment and shelf design strategy. Leveraging deep knowledge of shopping behavior, we can transform your shelf to be easy to shop which will drive more items per trip. We also can test shelf proposals with your retailer’s shoppers to yield more data to help sell-in shelf transformations. Lastly, we can bring these strategies to life by creating planograms for all unique shelf configurations or all stores. The manufacturers we have worked with have seen their share of shelf grow over 5% with categories growing north of 7% consistently.
Custom Shopper Research
We design and run proven research methods to optimize new merchandising concepts and shelf proposals. Within this testing, we can capture competitive ads and competitive items to understand how any changes resonate vs. competitive offerings. With this research, we are always looking for sounds bites that can help us sell-in our ideas to retail.
Ad Hoc Analytics
We also offer ad hoc analytics, such as key business drivers, efficient assortment analysis, analyzing consumer tests with stat testing, and any other analytics manufacturers need where they lack resources internally to complete these tasks.
CONTACT
Want to Learn More?
Smarter Insights. Stronger Results.
Schedule an intro call with RetailytIQs to discover how we can help your brand win in retailers. We specialize in partnering with Food and CPG manufacturers to improve promotion ROI, optimize category assortment and shelf design, and execute custom shopper research. During this initial meeting, we will discuss your unique business challenges along with the project scope, NDA setup, projected timelines, and consulting fees. Whether you need to get a better return on your promotions, optimize your assortment, influence the shelf design or create planograms, we are ready to partner with you to build a winning strategy.