SERVICES
1.
Promotion & Pricing Strategy
We analyze and optimize your promotional calendar and pricing architecture to maximize ROI and drive profitable growth. We simulate the impact of promotional changes to transition your brand toward highly profitable strategies that deliver better results from the exact same spend. Using the NOS Maximizer tool, we simulate the impact of promotion changes on both top line sales and bottom line profitability. Our standard rate for these services is $250 per hour, with a not to exceed cap for each service.
2.
Assortment Optimization
& Shelf Design
We redesign shelf layouts grounded in shopper behavior, making it easier for consumers to find, compare, and buy your products. By applying shopper psychology principles, we create shelves that are easier to shop and that increase conversion and items per trip. We strategically refine your product mix to identify high performing whitespace opportunities. Removing one or more brands or segments drives an average five to six percent category growth. Where needed, we use the Planogram Generator to ensure proposed designs work across different shelf configurations and store formats. Planogram Generator work is billed at $300 per hour, which also includes a strict not to exceed cap.
3.
Custom Shopper Research
We design and run shopper studies that uncover what really drives purchase decisions so your plans are set up to win. We test merchandising concepts, including ads alongside in store and online shelf designs, with retailer shoppers. This confirms that proposals resonate and provides concrete evidence that supports sell in. Our research methods are proven, and over five years of testing, we saw an average lift of near ten percent on category growth and over five percent share of shelf gains each year.
4.
Ad Hoc Analytics
We also offer ad hoc analytics, including key business drivers, consumer test analysis, and comprehensive summaries featuring statistical testing.